Men's fashion campaign - Zegna #whatmakesaman


What does it mean to be a man today? Our journey started with a question that ignited a conversation and built a global community. This season, the concept evolves to include a new perspective. Revealing personal stories and experiences, our new campaign captures an intimate portrait of actor Li Xian, as the talented young star reflects on the lessons and values that make him the man he is today.
Li Xian showcases the latest collection amongst a natural backdrop inspired by Oasi Zegna, the birthplace of our brand. The young talent is featured in a Made to Measure look to reflect his creativity and unique spirit. Su Misura can create a personalised wardrobe for your every mood and every moment, from formal to casual. Built around you, this is My Zegna.
My Zegna Made to Measure service
Made to Measure

My Zegna