BORN IN OASI ZEGNA

'Born in Oasi Zegna' is more than a story – it represents our origins and our ethos. In the 1930s, Ermenegildo Zegna planted not only trees, but a vision: that true luxury is created in harmony with nature, community, and craft.

OASI ZEGNA GLOBAL INITIATIVES

OUR GREEN MIND

Oasi Zegna, the 100 km² natural territory in the Alps, remains the living expression of that belief. Open to all, it is where Green Mind was born – and where our values continue to grow through action.

It began with a single tree in Trivero. Today, more than 500,000 trees thrive in Oasi Zegna – the foundation of our century-long commitment to nature. With the launch of the Oasi Zegna Global Initiatives, that legacy expands through tangible action: from replanting 160,000 native trees across Aspen’s Lake Christine burn scar – the result of a devastating fire in 2018 – accompanied by a pledge to give more in the coming years, to revitalising public parks in Milan, Palm Beach and Boston. More than reforestation, it’s a living dialogue with the planet – rooted in ecological restoration, cultural continuity, and responsible progress. In Aspen, this next chapter unfolds not as expansion, but as evolution. Green Mind, born in the Alps, now flourishes across the globe.

Piazza Duomo's flowerbeds in Milan, renewed and maintained by ZEGNA.

FROM TRIVERO TO MILAN DESIGN WEEK

OASI ZEGNA IN MILAN

Our journey to expand Oasi Zegna into the world began during Salone del Mobile in Milan. At the heart of the city, in Piazza Duomo, ZEGNA reimagined the flowerbeds as a living extension of the home of our values. A curated installation of camphor groves, rhododendrons, and native flora transformed the square into a conversation between nature and urban life.

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Sunrise through a tree in Oasi Zegna, with mountain landscape in the background.

FROM TRIVERO TO THE ROCKIES

OASI ZEGNA IN ASPEN

Today, ZEGNA continues the dialogue between nature and culture. In collaboration with local environmental stewards, Oasi Zegna Global Initiatives supports large-scale reforestation, wildfire resilience, and ecological education. through ACES (Aspen Center for Environmental Studies).

In Aspen, ZEGNA has replanted 160,000 trees, supported a prescribed burn and wildfire mitigation, collaborated with local government on forest protection plans, built an educational forest garden with The Farm Collaborative, and championed environmental education with Aspen Center for Environmental Studies. A curated kiosk installation brings the spirit of Oasi Zegna to the heart of Aspen – echoing the debut experience from Salone del Mobile. Featuring archival materials, native botanicals, and illustrations from the Born in Oasi Zegna book, it invites a moment of reflection and reconnection.

At our Aspen Negozio (Italian for store), visitors can explore the full expression of our values, where environmental commitment meets craftsmanship. As a gesture of this shared journey, guests will receive exclusive Green Mind tote bags: symbols of purpose, not product.

THE DIGITAL EXPERIENCE

BORN IN OASI ZEGNA

Step inside the story of Oasi Zegna through our interactive Born In Oasi Zegna book and digital experience. Designed as a journey through landscape, legacy, and impact, this immersive platform lets users explore the values that have shaped ZEGNA for more than a century. From reforestation to refined craft, from Alpine roots to global branches, take a closer look at the place where Green Mind was born.

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