Plant a Tree

Give to Zegna Forest

Our founder Ermenegildo Zegna ignited our legacy of sustainability and lifelong pursuit of protecting the environment when he began planting more than 500,000 trees starting in the 1930s. Driven by a deep sense of giving back, his reforestation project transformed the landscape surrounding his wool mill into a 100 km2 nature reserve that is today called Oasi Zegna. From past to present, Zegna continues to enrich the forest with a diverse ecosystem of plants, as we seed the ground for a better future. Now, we invite you to join the Zegna Forest Legacy.

Make our world a better place - Zegna reforestation project

Our history of sustainability includes the planting of 500,000 conifer trees and hundreds of rhododendrons and hydrangeas.

Our founder Ermenegildo Zegna wanted to make his hometown, and the world around, a better place.

He understood that success was tied to building a positive relationship with the local territory.

In the 1930s, he dared to launch an extensive reforestation project in the hills surrounding the Zegna wool mill.

In love with nature for 110 years, Zegna continues to honour our founder’s commitment to the environment.

When you join the Zegna Forest Legacy, you will receive a wooden heart sculpture engraved with the words “from the heart of Oasi Zegna.” This unique keepsake is presented in a wooden gift box and is made from our reforestation project in Oasi Zegna. A true piece of Italy, this heart is a symbol of rebirth, of giving back, and of our shared commitment to the future.